Client: Fitnest Physiotherapy — a fitness and wellness clinic brand struggling with inconsistent reach on Instagram — only 1K–2K views per reel, zero qualified leads, and no consistent online presence.
The Problem
- Only 1,000–2,000 views per Instagram Reel
- Zero qualified leads from social content
- No consistent online presence
What We Did
- A new content strategy with educational Reels
- A Meta Ads lead-generation funnel
- A branding and positioning revamp
- Weekly on-ground shoots
- A hook-driven script library
- Geo- and interest-targeted ads
Results (5 months)
- Monthly patient leads: 20 → 95 (+375%).
- Monthly Reel views: 5,000 → 80,000+ (a 16x increase).
- Lead-to-appointment conversion rate: 30%.
"From 1K views to 80K+ monthly views — the new content engine and ad funnel finally turned our reels into a real patient acquisition channel."