Eye Hospital, Kalyan — 387% Growth in Patient Leads
A super-speciality hospital in Mumbai increased monthly OPD patients from 15 to 88 (+487%) and organic monthly views from 12,000 to 5.5 lakh in 6 months using SEO, Google Maps optimisation, doctor branding, Meta Ads, and WhatsApp BPO follow-up.
Client: Radhakrishna Netralay & Superspeciality Eye Hospital, Kalyan — a NABH-accredited eye hospital providing advanced ophthalmology services including cataract surgery, LASIK, retina care, glaucoma treatment, and comprehensive vision care.
The Challenge
- Google Maps ranking outside the Top 10
- Website traffic below 200 visits/month
- Only 15 monthly patient enquiries from digital channels
- Increasing competition from larger hospital brands
Our Strategy
- Local SEO targeting 25+ eye care keywords
- Google Business Profile optimization and review campaigns
- Monthly content shoots and educational eye-care Reels
- Meta lead generation campaigns (₹10,000/month budget)
- Patient enquiry follow-up within 30 minutes
Results (6 Months)
- Organic views: 10,000 → 50,000/month
- Google Maps ranking: Outside Top 10 → Top 3
- Monthly patient leads: 15 → 200 (+487%)
- Average Cost Per Lead: ₹380
"We have always focused on delivering quality vision care. With the right digital strategy, more patients are now able to find and trust our hospital online."
Google Search Console — Last 28 Days
Total Clicks
118
High-intent visitors
Impressions
7.32K
Strong local visibility
Average CTR
1.6%
Improving monthly
Average Position
1.5
Top rankings across target keywords
Website Ranking Improvements
| Keyword | Before | After | Δ |
|---|---|---|---|
| Eye hospital in Kalyan | 9 | 7 | ▲2 |
| Best eye hospital in Kalyan | 7 | 5 | ▲2 |
| Eye specialist in Kalyan | 3 | 6 | — |
| Eye doctor in Kalyan | 9 | 7 | ▲2 |
| Ophthalmologist in Kalyan | 16 | 10 | ▲6 |
| Cataract surgery in Kalyan | 10 | 10 | — |
| LASIK surgery in Kalyan | 35 | 11 | ▲24 |
| Retina specialist in Kalyan | 6 | 2 | ▲4 |
| Glaucoma treatment in Kalyan | 6 | 7 | — |
| Eye clinic in Kalyan | 9 | 6 | ▲3 |
| Eye clinic near me Kalyan | 10 | 7 | ▲3 |
| Best ophthalmologist in Kalyan | 10 | 6 | ▲4 |
| Affordable eye hospital in Kalyan | 8 | 6 | ▲2 |
| Best cataract surgeon in Kalyan | 8 | 6 | ▲2 |
| Laser eye surgery in Kalyan | 38 | 30 | ▲8 |
| Pediatric eye doctor in Kalyan | 6 | 3 | ▲3 |
| Dry eye treatment in Kalyan | 3 | 1 | ▲2 |
| Diabetic eye treatment in Kalyan | 9 | 6 | ▲3 |
Google Business Profile Rankings
| Keyword | Before | After | Δ |
|---|---|---|---|
| Eye hospital in Kalyan | 3 | 1 | ▲2 |
| Best eye hospital in Kalyan | 3 | 1 | ▲2 |
| Eye specialist in Kalyan | 2 | 1 | ▲1 |
| Eye doctor in Kalyan | 3 | 1 | ▲2 |
| Ophthalmologist in Kalyan | 5 | 1 | ▲4 |
| Cataract surgery in Kalyan | 6 | 1 | ▲5 |
| LASIK surgery in Kalyan | 5 | 3 | ▲2 |
| Retina specialist in Kalyan | 2 | 1 | ▲1 |
| Glaucoma treatment in Kalyan | 2 | 1 | ▲1 |
| Eye clinic in Kalyan | 4 | 2 | ▲2 |
| Eye clinic near me Kalyan | 3 | 1 | ▲2 |
| Best ophthalmologist in Kalyan | 4 | 1 | ▲3 |
| Affordable eye hospital in Kalyan | 3 | 1 | ▲2 |
| Best cataract surgeon in Kalyan | 4 | 1 | ▲3 |
| Laser eye surgery in Kalyan | 6 | 1 | ▲5 |
| Pediatric eye doctor in Kalyan | 2 | 1 | ▲1 |
| Dry eye treatment in Kalyan | 2 | 1 | ▲1 |
| Diabetic eye treatment in Kalyan | 5 | 2 | ▲3 |
Highlights
#1 Ranking
Eye Specialist in Kalyan
#1 Ranking
Dry Eye Treatment
9 Keywords in Top-10
Google Business Profile
4.5★
Google Rating
+90%
Direction Requests
SEO Transformation Snapshot
| Metric | Before | After |
|---|---|---|
| Monthly Impressions | <2,000 | 7,320+ |
| GBP Top-10 Keywords | 2 | 9 |
| Schema Markup | None | MedicalClinic + FAQ |
| SEO Blogs | 0 | 5 |
Organic Growth Metrics
118
Monthly Clicks
7.32K
Monthly Impressions
1.6%
CTR
1.5
Average Position