Hospital Marketing FAQs: Answers on Cost, SEO, Ads and WhatsApp for Clinics in India

Yes, because patients check online before they commit. In a 2026 survey of 1,000 patients in Delhi-NCR, 78.5% said they searched Google or social media after their appointment (Business Standard). That's one region and about searching after the visit, not before — word of mouth still matters, so your online presence should confirm what patients already hear elsewhere. Results vary and are not guaranteed.

We work only with healthcare. That means marketing built on patient trust, medical advertising rules (NMC and ASCI guidelines), treatment-specific searches, and fast enquiry follow-up — things a general agency usually isn't set up to handle well.About us

It depends on your speciality, city, number of locations, how much content you need, and whether you add ads. Ad spend is paid directly to Google or Meta and is separate from our fee — we never mark it up. A free audit gives you a custom proposal based on your actual situation, not a generic price list.Pricing · How much does hospital digital marketing cost?

No. No honest agency can, because rankings and patient behaviour depend on competition, your existing reputation and how fast your team follows up on enquiries. What we can do is show results from similar clients, with the limitations stated plainly, and report your own numbers weekly so you're never guessing.

We start with a 3-month term. After that, services continue month to month and either side can end them with 30 days' written notice.

A lead is a form enquiry, a WhatsApp enquiry, or a phone call from someone who wants an appointment or information. We report each type separately, and we also track how many of those leads turn into booked appointments and actual visits — a lead that never shows up isn't the number that matters.

Yes. Referrals are valuable but hard to predict and hard to scale. Digital marketing adds a steady flow of new enquiries on top of referrals, and it also helps patients who were referred to you check you out online before they call — if that search turns up nothing, you can lose a referral you already had.

It varies by speciality, city and offer, and it depends heavily on how a "lead" is counted — a raw form-fill costs less than a qualified enquiry. We share a specific benchmark for your speciality during the free audit rather than quoting a single number that may not apply to your situation at all.Pricing

It depends on your speciality, city and competition, so we recommend a starting figure after the audit rather than before it — that way you don't under-spend and see nothing, or over-spend chasing a number that was never realistic for your market. Ad spend always stays in your own ad account, never ours.Pricing

First enquiries usually arrive in the first 1–2 weeks after launch, with results improving over the following weeks as we optimise targeting, creative and the offer based on real performance data.

It replies to enquiries instantly, shares information, helps book appointments, and sends reminders — all before a human has had a chance to follow up. Paired with a trained follow-up team, it closes the gap between "someone messaged us" and "someone showed up."Hospital Patient Conversion System

The API supports automated, high-volume replies and connects directly to a CRM, so every enquiry is logged and tracked. The free Business app works fine for small clinics with a manageable number of daily enquiries, but it doesn't scale the same way once volume grows.

Total marketing spend divided by new patients gained. If a clinic spends ₹50,000 in a month and gains 25 new patients, the PAC is ₹2,000 per patient. It's one of the clearest ways to judge whether marketing spend is actually working, rather than looking at leads or clicks in isolation.Glossary